The documentary Helvetica was very interesting and from the beginning of the documentary I was trying to figure out what Helvetica was becuase I had heard of the font but I didn't know the documentary was about the font itself. The documentary really made me look at fonts differently and the way they described them in the documentary gave me ideas about the logo design and the font I'm thinking about using. I didn't even realize how much Helvetica is used for various companies that I have seen over hundreds of times. At first upon viewing various ads I didn't really pay attention to the fonts they used and for some reason it was appealing to the eye even though I was unaware of its font. My brother and I recently got into kinetic typography and we enjoyed how the movement along with the different fonts can create an advertisement that can get the audiences attention. 
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